The Billboard Man

He's staring from the walls of every crooked street
Golden hair, sharp suit, that smile nobody beats
Selling carrots, selling dreams, selling boots and toys
A perfect face that every kingdom girl enjoys

But no one knows his footsteps, no one shakes his hand
A ghost in every poster across the Seven Lands

The billboard man (hey) the billboard man
Most famous soul no one has ever met or can
The billboard man (oh) the billboard man
Smiling down forever from the places he has never been

They whisper in the taverns when the candles burn low
Orphan of the Cataclysm, long, long ago
Gives every copper, every coin that the posters bring
To the children waiting cold in Utgard's broken wing

Some swear he's only paint, a trick by Zeuxis' hand
Hyper-real illusion fooling every man

The billboard man (hey) the billboard man
Ruler of the silence, king without a plan
The billboard man (oh) the billboard man
Most famous ghost that ever walked the land

No tavern has his laughter, no grave will hold his name
Yet every child can point and say they know his face
Is he flesh or is he paper? Does it matter in the end?
When beauty sells forever, and mystery's his friend

The billboard man (hey) the billboard man
Immortal in the paper, outliving every clan
The billboard man (oh) the billboard man
Most famous soul the Seven Kingdoms ever had, and never had

Yeah, he's still smiling
From every torn and faded wall
The Billboard Man
Watching over us all